The iconic brand, Hello Kitty, owned by Sanrio, is all set to make its NFT debut! In partnership with RECUR, an NFT company focusing on digital collectibles, the global lifestyle brand will drop the NFTs early next year. The partnership spells big things for the industry as RECUR is backed by investors like Gary Vaynerchuk, Jason Derulo, and Ethereum co-founder Joe Lubin, among others. Led by billionaire Steve Cohen, the startup had raised $50 million in September.
As of now, the brand has released little information about the upcoming Hello Kitty NFTs. However, RECUR noted that it will create a “bespoke experience” for fans of the character. Furthermore, fans will be able to buy, collect, and sell Hello Kitty NFTs as digital collectibles on the platform.
The company has not revealed how many Hello Kitty NFTs it will create. Nonetheless, RECUR co-founder and co-CEO Trevor George told The Hollywood Reporter that it would be an “entire Hello Kitty world of many collectibles.”